With over 20 years of experience in the creative industry, I specialize in the intersection of high-end visual storytelling and cutting-edge technology. My expertise spans AI-driven video and image design, animation, and precision video editing, allowing me to bridge the gap between traditional craft and future-forward innovation.

As a Creative Director, I focus on developing impactful narratives that align seamlessly with marketing strategies. By integrating advanced AI tools into the creative process, I streamline complex workflows and unlock new possibilities for bold, resonant ideas. My approach is rooted in performance data, ensuring every design is optimized for maximum engagement.

I am a hands-on leader proficient in Figma and Adobe Creative Suite, dedicated to producing high-quality visuals while mentoring teams to reach their full potential. I thrive on collaboration and am driven by a commitment to high standards, constant innovation, and delivering creative solutions that make a lasting impact.

Core Technical Proficiencies

• Design & Animation: Figma, Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)

• AI Integration: Generative AI for video and image creation, workflow automation, and creative prompt engineering

• Logo & Branding: Brand identity systems, visual guidelines, and cohesive cross-platform brand development

• Typography & Layout: Advanced editorial design, grid systems, and typographic hierarchy for digital and print

• Leadership: Creative Direction, Team Mentoring, and Stakeholder Management

• Strategy: Data-Driven Design, Visual Storytelling, and Performance-Based Marketing

Brands & Partnerships

Throughout my career, I have successfully managed high-profile projects and optimized visual assets for industry leaders including:

Lego | Nike | TD | BMO | WestJet | Air Canada | Raymond James to name a few.

Athlete & Sports Collaboration

Beyond corporate branding, I have extensive experience working directly with professional athletes to build their personal brands and commercial ventures. This includes directing high-performance content, managing complex production schedules with elite talent, and creating visual narratives that capture the energy and discipline of the professional sports world.